About Us

RRule was conceptualised in Berlin in 2020 and born in NYC in 2021. Our journey began with a passion for creating unique pieces that celebrate life's moments, both big and small. With a commitment to quality, creativity and price affordability. At RRule, we strive to craft jewelry that not only impresses the eyes but also meaningful to be a conversation starter.

RRule PHILOSOPHY

  • 01/ Quality

    We make sure that every piece that we produce is made with love and precision using only top quality materials with hypoallergenic properties and durable to withstand daily wear and tear. Above all, stylishly crafted.

  • 02/ Affordability

    Our vision is to share our artistry and creativity with everyone by offering affordable prices without compromising quality and design. We do not support high mark-up in order to profit.

  • 03/ Contemporary Expression

    We love to experiment with unconventional designs, abstract forms and new materials to create pieces that resonate to our users dynamic and diverse lifestyles. We are thrilled to create for you.

  • 04/ Sustainable Practices

    We stand by our efforts to ethical sourcing of materials and responsible manufacturing to minimise the environmental impact of our production. We hand-picked our suppliers to ensure responsible mining and labor.

How it started.

Hi, I'm Elayne.
I founded RRule to curate and create jewelry pieces that are affordable without compromising quality and design with the goal to share RRule’s artistry and imagination to many. 
At RRule, we love experimenting with textures, abstract and structural forms that are unconventional in design with the goal to create something unique and intimately beautiful.

NYC Monthly Sample Sale

We host a monthly sample sale pop-up in Union Square Market (NYC) every Saturday from 10am-3pm. We hope to introduce RRule to you and give you a chance to experience our pieces firsthand and purchase them at lower prices.